The whole segment proves you can hit the right note in marketing to Millennials by respecting their intelligence and sense of humor, something the White House and Health and Human Services missed in previous attempts like this lazy attempt to co-opt the “doge” meme. And apparently it worked.
According to Mashable, it’s the best launch of a funnyordie video in the site’s history, with one million views just three hours and 25 minutes after it hit the internet and three million in under six hours.
Says FunnyOrDie president of production Mike Farah, “The president talked to the creative community about the Affordable Care Act and some of the challenges facing it trying to get the word out … [he] was familiar with Funny or Die and Between Two Ferns and Zach, so he kind of got it. I think we’ve got a lot of momentum with this now. So hopefully we can capitalize on it.”
Thank you, Mr. President
So this one of those moments, right? One of those moments our kids will read about in a history book, and be totally bored and annoyed at the class, while we will be all glassy eyed - thinking about the days when it almost didn’t happen.